Autumn’s abundance needs to be shared. With all the special flower days in September, October and November it’s very easy to communicate the theme of ‘share autumn’ with your customers. From Neighbours Day to Halloween, from Grandparents Day to Singles Day – you can find the best ideas for both your shop and online in this magazine. How do you get the most out of autumn?
We have got these 5 articles ready for you:
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Sales opportunities: sharing is caring
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Get to work: come up with new gifting days yourself
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Inspiration: Bring colour to the season
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All about: gorgeous Ilex berries
05
365 days of flowers service: free download!
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01 sales opportunities
Share autumn with all your customers
Sharing is caring
By giving plenty of attention to all the flower days, you can ensure that your customers don’t miss a single one. We’ve listed three ways to get the most out of autumn below – handy as a reminder. Extra tip: giving makes people happy – don’t hesitate to utilise that emotion in your marketing!
1. Give your customers colour in their home
The days are gradually getting shorter; life is moving back indoors again. That calls for colour in the home! So delight your customers now with late summer and autumn bouquets in warm tones. This season has so much beauty to offer for this: lots of flowers, but also foliage, grasses, berries and hips. What riches!
2. Celebrate everything there is to celebrate
Autumn is outstanding in terms of flower days and gifting opportunities. We don’t just celebrate the start of autumn, but also Grandparents Day (first Sunday in October) and Halloween (31 October). Singles Day (11 November) also offers opportunities. A lot of singles buy themselves a nice present on this day. Flowers are perfect for that: because what is more festive than picking out a bouquet for yourself?
On Facebook now: how to share autumn! The best sales concepts for this season
3. Make sharing bouquets
On flower days you can encourage people to share flowers by displaying bouquet duos: one for yourself and one for a friend, neighbour, colleague or someone else that you want to make happy. Naturally you should use the season’s most stunning materials for these sharing bouquets. You can also encourage the sharing of seasonal flowers by displaying mini gift bouquets in cardboard coffee cups: autumn bouquet-to-go!
Download this and many other images and share the exciting content from 365 days of flowers with your customers. Don’t forget to tag us: #365daysofflowers
02 Get to work
Turn every day into a celebration
New flower days
Have you noted all the familiar flower days on your (content) calendar already? Great! That leaves space to come up with some flower and theme days of your own. So: what are you going to celebrate?
Your own celebration
Every day can be a reason to have a flower celebration in your shop. The shop dog’s birthday, for example, or your business’s anniversary. The stock on offer at the flower auction or at the wholesaler also offers plenty of starting points. If you manage to buy your favourite autumn flower, put it in the spotlight for a day or a week. Tip: let your customers with a flower subscription for their (home) office enjoy your most gorgeous seasonal purchases as well. That ensures that their subscription continues to be a delight!
Work with the seasons
The rich offering of seasonal flowers enables you to make stunning bouquets for both the familiar flower days and the ones you have dreamt up yourself during the autumn. Also make use of flowers’ symbolism.
For instance, the sunflower symbolises admiration – perfect to let neighbours, grandparents or singles know how fantastic they are.
The last flowers of summer combined with cheerfully coloured berries – perfect for kicking off the autumn season. You can do this on 21 September, but also on the first autumnal day.
List of flowers
- Dahlia
- Hypericum
Uncover the secret
The secret behind the beauty of this autumn bouquet is the combination of sunflowers in various stages. It’s surprising how beautiful transience can be …
How to make it: combine fresh sunflowers with very ripe sunflowers that have been in your shop for a while. So there’s no waste! The coloured petals usually fall off of their own accord; if necessary you can pick them off. What remains is a decorative flower heart packed with sunflower seeds. Twist the various sunflowers into a hand-tied bouquet. Place it loosely in the vase, and add attractive autumn materials.
Tip: you can also air-dry a sunflower - upside down - or (quicker) in a drying oven or fan oven on the lowest setting. If the stem has flopped, just cut it off!
For your autumn bouquet: Leucospermum
Leucospermum is an autumn-flowering shrub that is native to South Africa. This stunner is now available all year round as growers in the southern and northern hemisphere offer Leucospermum at Royal FloraHolland. If you don’t like the name Leucospermum, opt for the synonym Nutans or the common name pincushion. The colour palette consists of orange (the original colour), yellow and red. The flowers are often used in autumnal and bridal bouquets. They also a great solo in a vase.
03 SEASONAL INSPIRATION
The floral goodies of the season
Grand finale
So many colours, scents, shapes and materials: autumn is by far the richest season. While you are still able to work with the last summer flowers, more and more classic autumn materials are being added. That lets you keep on varying and combining. Want to give it a go? For your inspiration, here are three bouquets with Gladiolus in a completely different style.
7 flowers with a story
Storytelling: everyone’s talking about it, but almost nobody has such fun stories to tell as you! A fascinating tale about the growth, origin or symbolism of the autumn materials that you use makes every bouquet extra-special for your customers. Tip: also share your knowledge on social media and present yourself as an expert!
Kniphofia
Celastrus
Brassica
Echinacea
Symphoricarpos
Callicarpa
Helianthus
04 ALL ABOUT ...
All about Ilex
Gorgeous berries
It takes patience to grow and breed Ilex. A lot of patience. But the end-result is something remarkable: branches packed with berries, from bright red to lemon yellow. And this is the time to use them!
Flowers, bees & berries
The cultivation of Ilex (holly) is unusual because of the two-year cycle. In the first year the shrub only produces branches. In the second year this is followed by small flowers in the spring. If these are pollinated, they grow into berries. You need pollinators for that; hence the beehives in the field. In the berry year, the grower also digs around the roots (with a spade or machine). This causes the shrub to struggle for a while, resulting in beautiful short side branches and densely packed berries. After the berry branches have been harvested, the two-year cycle starts afresh.
New shades of red
It can easily take ten years to breed a new variety. The efforts strive for good production, but also seek to extend the season and achieve an appealing colour, for example. Various shades of red have been produced as a result, each more vivid than the other. Fabulous new colours have also been developed, such as warm orange, gold and lemon yellow.
Go mad
You can expect the first very branches to arrive in late summer. These look fantastic in warm late summer and autumn bouquets, but also solo in a vase. And how about a three-colour mix – great to share on Instagram. At Christmas you can really go mad with Ilex. And the lemon yellow variety also does surprisingly well combined with the very first flowers of spring!
Take a look now on Instagram: 3 ideas to let Ilex shine
05 365 DAYS OF FLOWERS SERVICE
Enough inspiration for a whole season
Autumn is here!
365 days of flowers helps you to make use of every sales opportunity 365 days of the year. We do that not only with this seasonal magazine, but also through our newsletters, our social media and our theme magazine. As a florist, you can use all content free of charge. Take advantage!
Download it straightaway
We understand that you’re busy, but that you still want to spoil and tempt your customers with everything that autumn has to offer. That’s why we have a healthy helping of sparkling autumn content ready and waiting for you. You can get your hands on all that beauty with a single click!
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A gift for you!
Download the complete autumn content pack
- 1 autumn poster (A4)
- 25 fabulous photos of bouquets and special flowers
- 7 floral goodies
Become a subscriber
Where do other florists find their inspiration? Become a subscriber and you will receive the 365 days a flowers seasonal magazine four times a year with remarkable and highly inspirational ideas in your inbox.
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Are you following us yet?
If you would like a helping of floral inspiration every day, follow 365 days of flowers on Facebook, Instagram and Pinterest. That will provide you with extra information, fun facts, handy tips and updates from our growers. So you’re always up-to-date and know exactly what’s going on in your industry!
Take some time for this
The editorial team at 365 days of flowers is constantly on the lookout: what’s going on in society and how can we link sales opportunities to it? Theme magazine 04 focuses on opportunities. Because when life is turbulent and uncertain, we go back to basics. We reassess our life: what is truly important, and what can we do without? Starting again demands clear choices. About our living space, how we want to work, how we want to live. It’s time for a new start, with a focus on what really makes us happy. That requires both creativity and an open mind.
Read the theme magazine ‘365 days of flowers sees opportunities’
Want to have the theme magazine in your shop as well? No problem!
Also read
These are the earlier seasonal magazines:
Credits
The seasonal magazine from 365 days of flowers provide you with lots of inspiration every season. Read all about special flowers and their stories, enjoy unique bouquets and new uses, and discover how you can celebrate the season in your store.
Publication: February, June, August, November
Editorial team: Bianca van Eijk, Annemieke den Haan, Merlijn Ellerkamp, Gerard Gardien
Art direction and concept: Concept Factory