Spring is on its way – and your customers can’t wait! Seize that bubbling energy that’s in the air and turn your shop into a place that makes everyone happy. In this magazine we offer you lots of ideas, not just for the shop floor but also for your socials. That will really allow you to take flight!
We have got these 5 articles ready for you:
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Sales opportunities: spring is bursting with them!
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Get to work: tempt your customers with colour & fragrance
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Challenge: working with egg boxes for Easter
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Storytelling: Anemone, Narcissus and much more
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365 days of flowers service: especially for you!
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01 Sales opportunities
You just need to be patient a little longer…
Sweet temptation
So light. So colourful. And so packed with sales opportunities. It can only be spring. Welcome the very first spring flowers. Stimulate the senses. And celebrate everything there is to be celebrated with seasonal flowers.
1. Show off the spring
Spring symbolises renewal and a fresh start. As a florist you can show that with a radiant display of spring flowers – particularly at this time. Because all the uncertainty in the world means people are attaching more value to the seasons. They give a connection with the nature around us, and that provides calm and something to hold on to. By clearly moving with the seasons as a florist, you can link up with this development.
Green is the trend colour for 2023 in fashion. This positive colour symbolises sustainability, a new start and a connection with nature.
2. Play with scents
With seasonal flowers you bring nature indoors. And you can smell that immediately! As a florist you have plenty of opportunities to delight your customers with scented flowers, particularly in spring. Make use of the entire palette of fragrances at your disposal, such as the scents of Narcissus, Hyacinthus and Syringa. And as summer approaches, there are flowers such as Lathryus and Matthiola.
3. Celebrate all the flower days
There’s lots to celebrate in spring! Alongside Women’s Day, Easter, Secretaries Day and Mother’s Day, you also have Random Acts of Kindness Day (17 February) and World Compliment Day (1 March), for example. You can also create your own flower days. For example, celebrate the first day of spring and the day on which you spot the first spring flowers at the flower auction. And if you like creating bridal work, celebrate the start of the wedding season!
On Facebook now: how to welcome spring! The best ideas for putting scented flowers in the spotlight.
Download this and many other images and share the exciting content from 365 days of flowers with your customers. Don’t forget to tag us: #365daysofflowers
02 Get to work
How to create surprising displays
Spring in the air!
Keep an eye on the weather forecast: when the temperatures start to rise, it’s time to make room for a spring-fresh display. And the most stunning spring flowers will play a central role in that.
Look up
If your shop is already bursting with spring flowers, look up. When spring is literally in the air, the new season is even more tangible in the shop! You can hang up small vases with a cheerful flower like Leucanthemum in every vase. If you want to go all out, then create a frame from branches and secure glass vases in it filled with spring flowers such as Hyacinthus and Lathyrus. The fresh sweet floral scents lend the finishing touch to the sense of spring.
Secret message
You can use the symbolism of flowers to add even more content to your spring bouquets. For example, Hyacinthus symbolises beauty, Lathyrus represents happiness and friendship, Matthiola (stock) stands for eternal beauty and love, and Polianthes tuberosa (tuberose) represents dangerous pleasures…
Secretaries Day calls for stylish bouquets. A white and green spring bouquet like this works in any interior, be it business or home. Green is also the trend colour for 2023.
List of flowers
- Viburnum opulus
- Alchemilla
- Anigozanthos
- Fritillaria
- Iris
- Curcuma
Feminine touch
8 March is Women’s Day. That’s definitely a day to be celebrated with flowers! Spring offers plenty of opportunities for colourful and scented bouquets with a feminine touch. So make sure you mark this day in your (content) schedule.
The era when bouquets for women were automatically pink is long gone. It’s much more fun to create a bespoke bouquet together with the customer. That requires flexibility and empathy, but also produces something special: a unique bouquet that you cannot find anywhere else. Also brainstorm about the trend around fading boundaries. For example, come up with alternative packaging for transporting bouquets, like a belt bag or shopping bag made of (recycled) textile.
Idea: Place colourful spring bouquets in surprise locations in the neighbourhood on 8 March. Get your customers (and followers) to hunt for a bouquet and give it to a woman they admire!
03 Challenge
Join in with the
Egg Box challenge
Do you enjoy a creative challenge? Then join in with the egg box challenge. Incorporate an egg box in a bouquet or arrangement for Easter in your own way. Share the result with the hashtag #365daysofflowers.
Tips!
Find egg boxes in unusual shapes. There’s more variation than you might think!
The daffodil is the perfect flower for Easter, but look at other spring flowers as well.
Fill an egg box using eggs as vases – and let your imagination run wild with paint and marker pens!
You can find more ideas for upcycling egg boxes with flowers on our Pinterest board:
04 Storytelling
The floral goodies of the season
Which bouquet gives you energy?
Spring is about a new beginning, about new energy. That’s why we’ve come up with three bouquets for you in different styles and colour combinations. They have one thing in common: they’re all bursting with spring energy! Which will you make first?
A vase full of stories
Storytelling begins with knowing the names of the flowers. That offers lots of starting points for great stories about flowers. Think of Narcissus, for instance, who fell in love with his own reflection. Do you know all the (Latin) names of the flowers in this radiant spring bouquet?
Anemone on a pin
As soon as spring arrives, you can look forward to lots of Anemones once more. Anemone’s classic colour is blue, but the colour palette has now expanded with lots of variations on indigo and white, pink and red. The distinctive black heart makes every Anemone an eyecatcher. The ring of curly leaves just below the flower lends the finishing touch. Anemones are widely used in cheerful spring bouquets, but they also look great on a pin frog a.k.a. kenzan (making its welcome return!).
Spring trumpet
Daffodils deserve their moment in the (spring) sun. Tell your customers that there are so many more varieties than simply the yellow classic. And then let them see and smell them!
So many choices
The first daffodils are always a celebration. The colour ranges from radiant white to intense yellow. In between there are all possible combinations of white, yellow and orange. You can enjoy the most choice between February and April. The daffodil is traditionally the Easter flower par excellence because it naturally blooms around Eastertime. Daffodils are therefore an essential element on every Easter table.
You need to smell them
Most daffodils do not have a special scent, but a number of varieties are real fragrance stars. The spray daffodil Narcissus ‘Bridal Crown’, for instance. A lot of people don’t know about Narcissus’ fragrant properties. So try placing various scented daffodils in vases on the counter. Smell and compare: which scented daffodil is your favourite?
Combining daffodils cleverly
It’s great fun combining Narcissus with other spring flowers. But daffodils have one annoying characteristic: the stems exude slime that other flowers don’t like. You can tackle this problem by using special flower food for daffodils. If you don’t trim dry daffodils, you can also combine them without problems. If you want to be really smart, mix various daffodils with materials that are not affected by daffodil slime, such as blossom branches. That’s spring at its finest!
Take a look now on Instagram: 3 ideas with daffodils
7 flowers = 7 stories
Your flower display is bursting with stories. Tell your customers about the symbolism, cultivation or the care of the flowers. It’s even more fun to share your personal story or passion. That makes every bouquet something special, so that customers are keen to come back to your shop.
Calla
Syringa
Astilbe
Alchemilla
Ranunculus Butterfly
Tanacetum
Kniphofia
05 365 days of flowers service
Enough inspiration for a whole season
Spring on a plate!
365 dagen bloemen helpt jou 365 dagen per jaar om elke verkoopkans te benutten. Dat doen we niet alleen met dit seizoensmagazine, maar ook via onze nieuwsbrieven, onze socials en ons themamagazine. Als bloemist mag je alle content kosteloos gebruiken. Doe er je voordeel mee!
Download it straight away
We understand that you’re busy, but that you still want to treat and tempt your customers with everything that spring has to offer. That’s why we have a healthy dose of sparkling spring content ready and waiting for you. You can get your hands on all that beauty with a single click!
Afbeelding 1
Afbeelding 2
Afbeelding 3
Afbeelding 4
Afbeelding 5
Here’s something for you!
Download the full spring content pack:
- 2 exciting spring posters (A4)
- 25 fabulous photos of bouquets and special flowers
- 7 floral goodies
Become a subscriber
Where do other florists find their inspiration? Become a subscriber and you will receive the 365 days a flowers seasonal magazine four times a year with remarkable and highly inspirational ideas in your inbox.
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Hot off the press: our latest theme issue
Do you want to be amongst the first to find out about important trends? Then you definitely cannot mess our latest theme issue. Number 6 tells you how online and offline are increasingly merging, creating a new reality. It’s happening all around you – and that also has consequences for your shop. Be inspired by the interviews with entrepreneurs who are already preparing for this new future. And obviously we also offer lots of practical examples of bouquets that fit perfectly with this trend: layered, inventive and transparent.
Read the theme magazine ‘365 days of flowers expands your world’
Want to have the theme magazine in your shop as well? No problem!
Also read
These are the earlier seasonal magazines:
Credits
The seasonal magazine from 365 days of flowers provide you with lots of inspiration every season. Read all about special flowers and their stories, enjoy unique bouquets and new uses, and discover how you can celebrate the season in your store.
Publication: February, June, August, November
Editorial team: Bianca van Eijk, Annemieke den Haan, Merlijn Ellerkamp, Gerard Gardien
Art direction and concept: Concept Factory